Introducing the next dimension of picture quality, powered by the intelligent Cognitive Processor XR™. Experience astonishing OLED color performance with breakthrough QD-OLED panel technology, Quantum Dot color, and XR Triluminos Max. Feel your content come to life with up to 200% as much color brightness of a conventional OLED TV, all being surrounded by the pure black and precisely controlled shadows of XR OLED Contrast Pro.
INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
OUR BEST COLOR – Experience Quantum Dot color with saturation and brightness of every color maximized by the breakthrough QD-OLED panel and XR Triluminos Max.
OLED CONTRAST– XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.
PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
FEATURES SPECIFIED IN HDMI 2.1– Get the advantage in high-performance gaming on BRAVIA XR TVs with HDMI 2.1 features such as 4K/120,10 VRR, and ALLM.
PREMIUM SMART TV – Google TV with Google Assistant organizes your favorite content all in one place. Stream from Prime Video, Netflix, Disney+, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay 2 support.
MOVIES INCLUDED WITH BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
ENHANCED ENTERTAINMENT – Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
ENHANCED VIEWING – Every seat in the room is the best seat in the room with wide viewing angles that preserves color from the side and an anti-reflective screen that reduces glare.