See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

Key Features

Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

The entertainment you love. With help from Google.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you.

SONY USA AUTHORIZED – Includes 4 Year Extended Protection Plan in ADDITION to the Included FULL Manufacturer Protection
Sony Bravia XR 55″ X90L 4K HDR Full Array LED Smart TV XR55X90L (2023 Model)
INCLUDED IN THE BOX: Sony Bravia XR 55″ X90L 4K HDR Full Array LED Smart TV XR55X90L (2023 Model) | Remote Control | Batteries | AC Power Cord | Operating Instructions | Quick Setup Guide
BUNDLE INCLUDES: Sony Bravia XR 55″ X90L 4K HDR Full Array LED Smart TV XR55X90L (2023 Model)
4 Year Premium Extended Service Protection Plan

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